Between Spaces
OnInOff was used as the interactive system powering Immersive Cube, an immersive installation designed to explore the creative process behind hospitality space design through interaction and enveloping projections. Presented within the Innovation Area at Interihotel Madrid 2024, the experience connects visitor presence with dynamic digital layers, allowing the environment to respond in real time to movement and decision-making.
Inspired by design trends, colors, materials and finishes (CMF) for the 2024/2025 season, the installation transforms the space into an interactive and participatory environment. The experience unfolds inside a 60 m² immersive cube, guiding visitors through a creative journey that connects different design trends through interactive transitional spaces.
Throughout the journey, OnInOff orchestrates the interaction between people, projections and digital content, allowing the environment to evolve progressively and adaptively.
In its final phase, the cube becomes a responsive environment powered by OnInOff, where visitor movement directly shapes visual patterns and digital behavior in real time.
The system enables collective interaction, transforming the space into a dynamic and evolving environment. This final moment showcases OnInOff’s ability to connect physical presence and immersive content within innovative hospitality experiences.