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OnInOff is a technology developed by Onionlab, a studio with over twenty years of experience in designing immersive installations and interactive experiences that merge art, design, and technology. The platform was born from the need for an in-house tool capable of integrating light, sound, and visuals into a single, stable, and scalable system. Conceived to be intuitive and accessible, it can be used without technical expertise, offering brands, institutions, and artists a creative framework that seamlessly combines artistic freedom with technological control. 

Contact us!

OnInOff is a technology developed by Onionlab, a studio with over twenty years of experience in designing immersive installations and interactive experiences that merge art, design, and technology. The platform was born from the need for an in-house tool capable of integrating light, sound, and visuals into a single, stable, and scalable system. Conceived to be intuitive and accessible, it can be used without technical expertise, offering brands, institutions, and artists a creative framework that seamlessly combines artistic freedom with technological control. 

Presented By Riyadh

Presented By Store - Riyadh

At Presented by Riyadh, OnInOff transformed a circulation area of the store into a responsive surface that reacts in real time to visitor movement.

Each step triggered generative caustic patterns projected onto the floor, creating the sensation of moving across a living water surface. The interaction was designed to be immediate and natural, requiring no instructions and allowing visitors to engage simply by walking.

By focusing interaction on the floor, OnInOff subtly guided movement and attention without distracting from the products on display. The result is an ambient, responsive layer that enriches the retail environment, turning circulation into an experiential moment while maintaining a calm and elegant atmosphere aligned with the brand’s identity.